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Innovation at the Base of the Pyramid - Fight Poverty

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Innovation at the Base of the Pyramid  Maslow hierarchy of needs So what are basic needs at the Base of the Pyramid? Abraham Maslow - “hierarchy of needs” The aim of the “ empowering people. Award “ is to identify appropriate technical solutions in order to tackle basic needs in developing countries. But what are basic needs exactly? In 1943, Abraham Maslow presented his well-known “hierarchy of needs”. According to his theory, people need food, water, sleep and warmth the most. These are considered to be basic needs and it is only when these basic physical requirements are met that individuals can progress to the next level, that of safety and security. Once these needs are fulfilled, interpersonal needs such as love and friendship, as well as the need for self-esteem and respect from others, can gain importance. Self-fulfilment and the realization of one’s own potential represent the top of the hierarchy. What does Maslow tell us? Food, sanitation and shelter are n...

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