Chris Johnson gives an insight into modern housing production: Extract from 'Homes dot com'. - On Line Opinion - 14/10/2004

Chris Johnson gives an insight into modern housing production: Extract from 'Homes dot com'. - On Line Opinion - 14/10/2004

Production line technology for housing - Chris Johnson - 2004
The house and the car are the two biggest purchases of most Australians. They are produced in vast numbers with ever changing styles. But the construction of the house remains as an arts and craft activity compared to the modern production processes for the car. Around the world this is changing as computer technology has opened up the design dream of using mass-production techniques to produce not endless copies of the same object, but diverse variations.

Look at the Holden production line in Elizabeth, Australia. Holden is capturing a new international market - it is not to be the world’s biggest, it is to be the best niche international supplier. Holden has used expertise to design special vehicles like the Commodore, which is built as one of only two rear-wheel drive platforms made by the company. An article in the Australian Financial Review by Peter Roberts (January 6, 2004) explains how special Holden is … “in this Goliath of a market, Holden has made a virtue of its size through a small company’s ability to move quickly on new opportunities”.

The Elizabeth plant on the outskirts of Adelaide has been equipped to produce 780 cars a day. It is one of the most flexible automobile production plants in the world. Roberts defined the production line as almost a non production line. “Such is the flexibility of the plant that a red Commodore sedan can be followed along the line by a white four door utility and a yellow Pontiac GTO - batch size is as little as one.”

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